Media training is an important exercise to ensure all spokespeople (whether seasoned executives or emerging subject matter experts) are effectively able to deliver company news and/or key messaging while managing any potential risks/ pitfalls—consistently and confidently.
Whether the spokespeople are first timers or tenured thought leaders, being fully prepared for a media interview is crucial. Knowing what to expect and how to respond to challenging questions and conversations, as well as different styles will increase a spokesperson’s value and strengthen the company’s relationship with a reporter.
Our team works with executives either virtually or in-person to ensure your company’s spokespeople are media ready.
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